Social Media Campaign - Children's Ministry Curriculum

Campaign Strategy Overview

This social media campaign introduces a new children's ministry curriculum through storytelling, visual engagement, and faith-building messaging. Each post builds excitement while demonstrating the curriculum's unique approach to helping kids connect with Bible stories.

🎯 Target Audience

Parents, Sunday school teachers, children's ministry leaders, and church families

💕 Tone & Voice

Inspirational, child-friendly, faith-building, and encouraging

📱 Platform Strategy

Facebook, Instagram, church website, and community groups

🔄 Content Flow

Launch announcement → curriculum benefits → faith application

"God Can Change the Story"

New Children's Ministry Curriculum

Day 1

Launch Announcement

Visual Concept

Kids standing in a classroom enthusiastically with hands raised high, singing.

Post Copy

God Writes the Ending

This Sunday, give your kids more than a Bible story—give them the promise of hope in a tumultuous world. In our new curriculum, "God Can Change the Story," kids step into the most impossible scenarios in the Bible that any kid could face—and see what God can do for his children.

Suggested Hashtags

#GodCanChangeTheStory #ChildrensMinistry #SundaySchool #FaithForKids #BibleStories #ChurchFamily #KidsMinistry #NewCurriculum #HopeForKids #FaithJourney

Expected Engagement

High parent engagement due to "hope in tumultuous world" messaging
Teachers interested in new curriculum approach
Visual appeal of enthusiastic children singing
Strong emotional hook with "God writes the ending"

Day 2

Curriculum Benefits

Visual Concept

Kids standing in front of a parted Red Sea with wide eyes.

Post Copy

"NEW for Kid's Sunday School"

What if you were a kid trapped at the Red Sea…and the only way forward was a miracle? In our NEW children's curriculum, "God Can Change the Story," kids step into the ancient sandals of children in the Bible to discover what a faith walk is!

Suggested Hashtags

#RedSeaMiracle #FaithWalk #ChildrensMinistry #SundaySchool #BibleAdventures #KidsMinistry #NewCurriculum #MiracleStories #FaithForKids #BibleLearning

Expected Engagement

Visual drama of Red Sea scene captures attention
"What if you were..." creates personal connection
Teachers excited about immersive curriculum approach
Parents drawn to "faith walk" concept for children

Day 3

Faith Application

Visual Concept

Young David looking up at Goliath.

Post Copy

"Steps of Faith for Kids"

In our NEW Sunday School Curriculum, "God Can Change the Story," kids learn what faith can do. It's no fun when someone bigger and stronger makes fun of you, but when David feels tiny in front of a giant, he learns that with God, he can do anything God wants him to.

Suggested Hashtags

#DavidAndGoliath #StepsOfFaith #CourageForKids #ChildrensMinistry #SundaySchool #FaithOverFear #KidsMinistry #BibleHeroes #BullyingHelp #FaithForKids

Expected Engagement

Parents relate to bullying concerns for their children
David vs. Goliath story universally recognized and loved
Practical application to modern childhood challenges
Empowerment message resonates with families

Campaign Success Metrics

📈 Engagement Goals

15-25% increase in post engagement over previous curriculum launches

👥 Audience Growth

10-15% growth in followers interested in children's ministry content

💬 Community Response

Increased comments, shares, and questions about curriculum implementation

🎯 Conversion Tracking

Monitor curriculum sign-ups, downloads, and purchase inquiries